How tickets are sold
TYPES OF TICKET SALES
Depending on what our event partners decide, tickets can be made available to buy at different times and in a few different ways.
Presale
Sometimes tickets are made available to certain groups – like fan clubs or credit card or mobile network customers – ahead of the general sale. Look out for official presale announcements in newsletters and social media posts from us, the event, or venue. Always be sure to follow the directions on how to access the presale, which can mean entering via a specific URL or using a passcode.
General Sale
This is when tickets are made available to everyone. During this time, anyone can visit the Ticketmaster website or app for tickets.
TYPES OF TICKETS
Mobile Tickets
Used on most events today, these can be downloaded in the Ticketmaster App – you can save to your mobile wallet too. If ticket transfer is available (this is up to our event partners), you can easily transfer tickets to family and friends.
VIP
Our event partners may decide to offer some tickets as “VIP” which can include anything from merchandise, front row tickets, or an autograph through to a pre-show party, meet & greet or sound check.
Collector Tickets
Available on some events, these are customised with the tour poster and can be worn around your neck on a lanyard. Some will have a barcode to use it as your ticket. Non-barcoded Collector Tickets won’t grant you access to the event but are a great souvenir.
SPECULATIVE SELLING
Touts often sell tickets on resale sites they don’t have – or never intend to get – causing confusion, inflated prices, and disappointment for fans. This can leave people out of pocket, having paid for travel and accommodation without a valid ticket.
On Ticketmaster, speculative selling isn’t allowed or possible, as tickets can only be resold if they are in a fan’s account.
We encourage all ticket resale sites to ensure every ticket listed is genuine.